How important is SEO to your content marketing plan? Are the top slots on Google’s first page only designated for national chains, big-box retailers, and businesses with enterprise-level resources, thereby excluding tiny, neighbourhood, mom-and-pop shops?
Regardless of your company’s size, industry, or target market, at the best Digital Marketing Institute in Thane we teach that SEO remains to be an effective—if not essential—part of content marketing, despite what it may seem like is increasingly difficult to attract quality traffic from the search engines to your website.
What exactly are “Content Marketing” and “SEO”?
Make sure we’re all on the same page before we do anything else. The following is the definition of content marketing provided by the Content Marketing Institute:
We demonstrate how important SEO is to content marketing at the best Digital Marketing Course in Navi Mumbai—both in the development of your worthwhile content and its dissemination.
Keyword Research is Market Research
All effective SEO starts with keyword research. You may find out the precise keywords your target clients are using to search Google for similar goods, services, and solutions to those you provide using free tools like Google Keyword Planner or tools available only to agencies like Ahrefs.
As you construct your content, this keyword research will help you understand how many people are looking for those phrases each month, which related terms could be more effective, and how much competition there is.
Google is a Powerful Distribution Channel
Google is the main source of internet traffic for most organisations, and the percentage increases when you take into account first-time visitors. Consequently, Google is in charge of bringing the most relevant customers to your website and business.
Local Business Can Win at Google
Can the neighbourhood pizzeria triumph for “pizza”? Obviously, it can! Because when someone searches for pizza, their likely aim is to munch down on a slice, Google is seeking for results that are relevant and fit their query! They offer local results as a consequence.
Now, according to how most B2B organisations see content marketing, neighbourhood pizzerias probably don’t do much of it. It’s not exactly the “lpineapple” for your neighbourhood pizzeria to make a website on the origins of pizza, various pizza styles, or even the wackiest pizza toppings from around the world.
But are they “distributing quality, relevant, and consistent material” if they put their daily offers on their Google Business Profile page?
Pick Your Battles
Perhaps you want to give more speeches, but there’s no way you can rank among the top 10 results on Google’s first page. But relax; not everything is gone. Because, really, who looks for “keynote speaker”?
Wouldn’t a modifier like “motivational,” “parenting,” or “social media” be more likely to be used with “keynote speaker”? Even if they began their search broadly with “keynote speaker,” they would probably do so after seeing the early results.
Google’s “keynote speaker” search has a click through rate of around 35%, which suggests that many users instantly change their query after viewing the results.
You may develop (or record) content that is more beneficial for your target consumer by conducting keyword research.
By strategically positioning your keywords and implementing other tried-and-true search engine optimization techniques, you’ll raise the likelihood that Google will share your material with your intended audience.
Regardless of your company’s size, location, or service area, you can achieve the top place on Google’s page one results by focusing on a few key areas, choosing your fights wisely, and utilising Google Business Profile.
In other words, use SEO as a success multiplier to maximise your content marketing investment.